{"product_id":"the-mom-test-paperback-rob-fitzpatrick","title":"The Mom Test (Paperback) - Rob Fitzpatrick","description":"\u003ch2\u003eAbout This Product\u003c\/h2\u003e\n\u003cdiv class=\"tg-sectionhead\" data-mce-fragment=\"1\"\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eBook Details\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tg-productinfo\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePublisher ‏ : ‎ Createspace Independent Publishing Platform (10 September 2013)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLanguage ‏ : ‎ English\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePaperback ‏ : ‎ 138 pages\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eItem Weight ‏ : ‎ 168 g\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDimensions ‏ : ‎ 13.97 x 0.79 x 21.59 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDescription\u003c\/h3\u003e\n\u003cp\u003eThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy Buy From AVRBOOKS?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e📦 \u003cstrong\u003e100% Authentic\u003c\/strong\u003e — genuine products from verified suppliers\u003c\/li\u003e\n\u003cli\u003e🚀 \u003cstrong\u003eFast Dispatch\u003c\/strong\u003e — ships within 2–4 business days\u003c\/li\u003e\n\u003cli\u003e🌍 \u003cstrong\u003eFree Worldwide Shipping\u003c\/strong\u003e on orders over $50\u003c\/li\u003e\n\u003cli\u003e🔄 \u003cstrong\u003eFree 15-Day Returns\u003c\/strong\u003e — hassle-free refund or replacement\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003e24\/7 Support\u003c\/strong\u003e via WhatsApp and email\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVRBOOKS","offers":[{"title":"Default Title","offer_id":53204395295048,"sku":"B23","price":8.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/8717\/1656\/files\/71HN4NPDhhL._SL1500_73ed0a18-27e7-40f4-8349-284192966886.jpg?v=1780075736","url":"https:\/\/avvglobal.com\/products\/the-mom-test-paperback-rob-fitzpatrick","provider":"avvglobal","version":"1.0","type":"link"}