Privacy Policy

Last updated: 7 May 2026

At AVV Global (avvglobal.com), we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase from us. It has been written to comply with UK GDPR and the requirements of Google Merchant Center.

1. Information We Collect

We may collect the following personal information:

  • Contact information: name, email address, phone number, and billing/shipping address.
  • Payment information: payment details processed securely via our payment provider (we do not store full card details).
  • Order information: details of products purchased or enquired about.
  • Technical & usage data: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs — collected via cookies and tracking technologies including Google Analytics.
  • Advertising data: interactions with our ads, including clicks and conversions, collected via Google Ads tags and remarketing pixels.

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders, including sending order confirmations and shipping updates.
  • Manage your account and provide customer support.
  • Analyse website traffic and user behaviour to improve our site and services (via Google Analytics).
  • Serve relevant advertisements to you on Google and partner sites through Google Ads remarketing.
  • Send marketing communications where you have given consent or we have a legitimate interest.
  • Comply with legal and regulatory obligations.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including:

  • Google Analytics: to understand how visitors use our site. Data collected is anonymised where possible. You can opt out via the Google Analytics Opt-out Browser Add-on.
  • Google Ads & Remarketing: we use Google Ads conversion tracking and remarketing tags to show relevant ads to users who have previously visited our site. Google may use cookies to serve ads based on your prior visits.
  • Essential cookies: required for the website to function correctly (e.g. shopping cart, checkout).

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

4. Sharing Your Information

We do not sell your personal data. We may share it with trusted third parties only where necessary, including:

  • Google LLC: for analytics, advertising, and remarketing services. Google may process your data in accordance with their own Privacy Policy. You can manage your Google ad preferences via Google Ad Settings.
  • Payment processors (e.g. Shopify Payments, Stripe) to handle transactions securely.
  • Shipping and logistics providers to fulfil your orders.
  • Legal or regulatory authorities where required by law.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order and transaction records are typically retained for up to 7 years for accounting and legal compliance purposes.

6. Your Rights (UK GDPR)

As a UK or EU resident, you have the following rights regarding your personal data:

  • Right of access: request a copy of the data we hold about you.
  • Right to rectification: ask us to correct inaccurate or incomplete data.
  • Right to erasure: request deletion of your data where there is no legitimate reason for us to retain it.
  • Right to restrict processing: ask us to limit how we use your data.
  • Right to data portability: receive your data in a structured, machine-readable format.
  • Right to object: object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details below.

7. Opting Out of Personalised Advertising

You can opt out of personalised advertising from Google at any time by visiting Google Ad Settings or by using the Network Advertising Initiative opt-out page.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website is hosted on Shopify, which maintains industry-standard security practices including SSL encryption.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your data, please contact us:

AVV Global
Office 6768
58 Peregrine Road Hainault
Ilford Essex IG6 3SZ
Email: 
Phone: +44 7449788130